Updated February 5th, 2024. Want a secret that took my business to the next level? I got better at building long-term relationships with my clients. Client retention is more important to your success than client acquisition. A study by Bain & Company found that even a 5% increase in customer retention can improve company revenue by […]
How to Identify Your Ideal Client Avatar | Ch134
Updated August 25th, 2023 Identifying your ideal client and niche market as a service-based advisor is critical to your success. It is one of your business’s most important (if not the most important) steps. Your ideal client avatar is the person you want to serve. They want (and need) your services and will benefit most […]
Financial Advisor Prospecting Made Easy | Ch193
Updated August 11th, 2023. An effective financial advisor prospecting strategy requires you to learn what to say and how to say it. To succeed, you must learn how to prospect without using annoying gimmicks or sales practices. Affluent clients want sound financial advice about financial planning topics that solve their challenges. They also want to […]
How to Attract High Net Worth Clients
High net worth (HNW) and ultra-high net worth (UHNW) clients are used in the financial services industry regarding affluent individuals and families with significant wealth. While there is no universal definition, most identify this group with a minimum of $1 million in investable assets. UHNW individuals are worth a lot more than those in the […]
