Updated November 20th, 2023. In Marketing to Women Over 50, you will learn how this group of “super consumers” makes purchasing decisions. You will also learn what never to do and what to do when marketing to women over 50. Marketing to real women versus the 50+ stereotypes While some fight aging with a vengeance, […]
Wealthy Women – How To Serve More Female Clients
Updated August 7th, 2023 Most advisors, financial coaches, and wealth managers would love to serve more wealthy women clients. The first step to achieving this goal is to find and attract them. Then, you want to gain their business and retain them. The next step is to get warm introductions to their friends and family. […]
Working With Women and Their Partners – Ch182
Updated September 26th, 2023 Most financial advisors want to serve affluent women and their partners. To do so, the first step is to learn the insights of working with women. Today’s women demand more and want an advisor who understands their situation, goals, and dreams. And unlike women of the past, they leave advisors who […]