Serve More Affluent Women Clients
The affluent women's market is an underserved market that desperately needs good financial advise.
Most advisors and consultants do not take the time to create an effective marketing strategy that attracts female consumers.
Too often, financial advisors are focused on their personal goals and those of their firm. They do not take the time to understand their female clients. As a result, some firms lose up to 98% of their clients when the first spouse dies, leaving a huge opportunity for financial professionals wanting to serve this niche market.
Most clients, especially women, do not want to be targeted with the latest marketing tactics or gimmicks. Broad targeting schemes don’t appeal to the average female consumer. They want someone who cares about them and understands their lifestyle. Advertisers and marketing agencies should focus on providing solutions to their consumer’s problems.
The first step is to download the Affluent Women guide. This provides you the framework of what you need to do to make your dream business a reality.