MillionaireSeries Founder

Annette Bau

AB for MS siteWelcome and hello, it’s great to connect!

Thank you for stopping by our community and taking the first step to make your dreams a reality and to create a a life worth living. My mission is to provide you the insight and secrets you need to create a million dollar business and life!


Seriously, in fact my ultimate goal is help you create your unique Personal Success Formula so you can have an amazing business & life. Before I became a multi-millionaire, I made a promise that if I could find the formula for success, I would share it throughout the world and make it available to anyone who wanted to learn it.

I understand that by helping you find your passion, nurture your soul, unlock your God given talent, you can do the work you are meant to do and become financially free at the same time. In fact, my entire life has been spent in search of the Formula to determine why some people achieve amazing success and others struggle. Why some people who may even be smarter or connected never achieve their potential and others who don’t seem cut out of success produce massive results.

My 20+ years researching success and coaching thousands of advisors and entrepreneurs has proven one thing: everything in life has a Formula. Success & failure; Wealth & bankruptcy; Health & illness. The first step on your journey is to determine what you are aiming to achieve. The second step is to show up so you can achieve it.

The great news is that success has very little to do with talent or luck… it has more to do with deciding “What” you want, “Why” you want it and “How” to get it.

You need to decide “What” you want, “Why” you want it and I’ll show you “How” to get it- actually how to attract it!

Born in South Dakota with a dream of creating an amazing business and life worth living, I began working for a millionaire entrepreneur at age 16. Fast forward, I’ve created a multi-million dollar business and life from ground zero. As a Certified Financial Planner® practitioner, a top financial advisor making it to the upper echelon of advisors, I’ve spent the last 20 years of my professional life working extensively with affluent entrepreneurs and women while learning the inside secrets to success.

As a foremost expert on the topic of attraction marketing, author of 4 books including The 7 Principles of Becoming a Millionaire for Life, Powerful Lessons to Create Wealth, Health and Happiness and 101 Insider Secrets for Marketing to Affluent Women, How to Get Your Share of This $20 Trillion Market  and numerous best selling products under my belt, including The Formula, & The Million Dollar Marketing System.  I have the experience required to make your dreams a reality.

With tens of thousands of subscribers in countries all over the world, I provide you the insight to transform your business and life with the humor & reality to make it real…

I guide people to dream bigger than they have ever dreamed, while providing the road map and practical tools to ensure those dreams become a reality!

In our performance mastermind academy ( our results speak for themselves. Our successes include revenue increases up to 775%, referrals up to 1025% and new assets up to $80M all in one year or less.

From being told I would never make it as a young female financial advisor and being forced to to work for another advisor at the beginning of my career, to creating 7 figure portfolios in various venues including real estate, investments, and small businesses, to becoming the first female partner of an independent broker dealer, and being the first agent inducted into the 100% closing club, I’m living proof that their is a new game of business and that anyone with the passion and desire can make their dreams a reality!

I believe that anyone who is willing to create and implement their Formula can achieve success, personally & professionally and everyone deserves to be and can be financially free.

The cumulation of my dream, commitment and insight was the founding of, with companies designed to help you create a million dollar business & life and (A Performance Mastermind Academy) that has helped tens of thousands of people create the life of their dreams. Our products and courses provide insight to the Formula which is a step-by-step road map to transform your business and life.  Our done-for-you courses in the areas of marketing, practice management, selling and financial freedom work because they have been tried, tested, refined and proven in the trenches.

I’m known for making the impossible possible.  Whether your goal is to go from average to top producer or broke to financial freedom, we have the knowledge and skills to get you there!

Professional Bio

Annette Bau is a wealth and success expert who has helped tens of thousands of individuals create the business & life of their dreams. She is the founder of and (A Performance Mastermind Academy). She earned a Bachelor of Science degree in Finance and an emphasis in Psychology from Arizona State University, because her father, who only had an 8th grade education, wouldn’t let her start her own company until she graduated. She became a lifetime member of the Golden Key National Honor Society, is listed in Who’s Who of Finance and Industry and Who’s Who of American Women.

Her memberships include NSA®, National Speakers Association, the International Board of Standards and Practices for Certified Financial Planners, and the IBCFP®, International Board of Financial Planners. Her companies work with tens of thousands of advisors, consultants, coaches and executives in over 50 countries, in almost every major investment firm and insurance company. A partial list includes Investors Group, Wachovia, Ameritas, Wells Fargo, Chase Private Wealth Management, Merrill Lynch, Morgan Stanley, Raymond James, Jefferson Pilot, Lincoln Financial, New York Life Insurance Co., The Principal Financial Group, Allstate, Sun Life, Ameriprise, Aflac, AG Edwards, LPL Financial Services, Financial Network, Provident Financial, Prudential, Farmers, State Farm, Global View Capital Advisors as well as numerous IMOs and FMOs. Her articles have been published all over the world, as well as in some leading publications and websites, including Financial Planning magazine, GAMA International Journal, Advisor Today, LifeHealthPro, Wholesaler Mastermind, RIA Central, ProAdvisor, InsuranceNewsNet, Insurance Media Services, Senior Market Advisor, Life Health Advisor and ProducersWEB to name a few.

Her message has been heard by well over 100,000 advisors, small business owners and independent professionals on radio and television and live presentations including Channel 12 News, KPNX, NBC, Channel 5 News, KPHO, CBS, Graduate School of Banking, WIFS, NAIFA National Convention, various state NAIFA conventions, Financial Planning Association, the Society of Financial Services Professionals, Genworth Wealth Management, Lincoln Financial Group, and Financial Network Investment Corporation. She is a founder and charter member of Arizona Women in International Trade-Thunderbird, a past board member of the Phoenix Executive Committee for the Women’s Opportunity Fund, a Faculty Member at the Graduate School of Banking in Madison, Wisconsin and a Trustee of the Arizona’s Children Foundation. She lives between Phoenix and Flagstaff, Arizona, is happily married and has three amazing children and the worlds fastest dog.

Personal Motto

-I BELIEVE… we must be crystal clear on our values.
-Knowing what we “want” and “why” we want it matters.
-The ultimate goal is to create a “life worth living.”
-A life with money is better than a life without money.
-Money is a short-term motivator.
-Our why is a long-term sustainer.
-Living a financially free life is our birthright.
-With God all things are possible.
-Our dreams become a reality when we have a vision, plan and then take massive action.
-It’s not what happens to us, but how we choose to react to it.
-Thoughts are things.
-Our reality can change overnight.
-Our net worth and income is the sum of the 5 closest people in our lives.
-A belief in ourselves is what makes anything possible.
-As long as we are living there is a purpose to our lives!

See the results others have achieved:  here

Access Annette’s speaking details here: Speaking Overview

Thank you for joining our community, I look forward to connecting soon and often!

Your Partner in Creating Your Personal Success Formula,